I don’t know that it is possible to prioritize, unless you are going to look at communication using a risk management approach. If you use that method and analytically decide which interfaces could be the greatest influencers on your organization’s success/failure, then maybe you can focus your efforts on how to best get value for your communication training budget.

The idea fascinates me, because communication is essential at every level of an organization. As you mentioned, implementation of this throughout an organization cannot be the responsibility of one person or team. So how do we effectively enable better inherent communications across the board without it being some lip-service training program that people forget a month later?

Thanks so much for commenting. You’ve certainly got me thinking about the best method of focusing communication efforts!